How to decide on a domain name
Your brand says everything about you, your values, your identity, and what you promise to deliver. Why should your domain name be any different? Before choosing one, it’s important that you educate yourself on the different styles and types of domain names out there so you can make the best decision for your needs.
A new startup business should select a domain name that parallels—or even better, matches—the company name to direct customers to your site without any confusion. This is a great opportunity to choose a name for your business that is unique and available as a domain before announcing yourself to the world.
If you already own an existing business and your company name or certain keywords you wish to use are not available, a little creativity might be needed to select a domain name. We’ll get into that later in this article.
Length of domain name
It is always better to have a domain name that is short and easy to remember. Ideally, the length should be between 6-10 letters, with 8 being the sweet spot. Simple, concise, and typeable should be the rule over longer, more descriptive names.
The longer the domain, the more opportunity there is for a misspelling when typing. Also, when combining words in a domain, beware of letters that don’t normally link together or are confusing, like expertsexchange.com for the site Experts Exchange. Not ideal.
Avoid using hyphens and numbers as they can complicate and frustrate users. Always remember: simple is best.