Keywords are words related to the product or service used in a domain name. For instance, best-vacuum-cleaners.com. This is also known as an Exact Match Domain (EMD).
Although most people assume using keywords or EMDs will drive traffic to their website, Google has changed their algorithm in the past few years to downplay the strict use of keywords and now rewards sites with a strong sense of branding instead. It is Google’s way of weeding out the “noise.”
However, using keywords in a domain isn’t always bad. From a marketing standpoint, you know exactly what they sell at best-vacuum-cleaners.com, but beware that you could be looked upon as a spam. This could negatively affect your Google ranking.
You are much better off creating a strong brand image and backing it up with useful and original web content to foster a trusted online presence.
Top-level generic domains (gTLDs) and new top-level domains (nTLDs)
gTLDs and nTLDs are the extensions within your domain name. Far and away the most popular and most effective TLD is .com. It is universally recognizable, easy to remember, and most trusted by web surfers.
The most common list of domain extensions are:
Some TLDs have certain restrictions associated with them. For instance, .biz, .name, and .pro are only assigned to credentialed professionals or businesses.
Sponsored TLDs are overseen by a sponsor who establishes the rules of eligibility for the specified community.
Some sponsored TLDs Domain.com offers include:
New Top-level domains are released every week and help to fill in the gap from a limited availability of gTLDs. They also help users looking to specifically target a niche market or geographic location. For instance, Domain.com offers domain name extensions:
These nTLDs can be very useful to create a domain name that quickly and creatively describes your brand or industry. The possibilities are seemingly endless, but now is the time to capitalize on a creative extension since, as with .com, they won’t be available forever.