Article 15

set up website domain

Benefits of a strong domain name

Deciding and registering a domain name should not be done in haste. It is a valuable marketing and search tool that should successfully lead customers to your site. Careful deliberation and research should be applied, as it might be the most important decision you make when carving out your slice of the online market.

A strong domain name:

  • Adds professional credibility to your business and separates you from the millions of get-rich-quick-scheme websites out there.
  • Provides visibility for your brand. Much like a storefront window, a good domain will create awareness and attract customers.
  • Establishes your business as tech-savvy and forward-thinking. Whether you actually sell products online or not, it is crucial to your reputation to claim your territory online.
  • Creates mobility for your internet presence. If you decide to change web hosting services, relocate to a different country, or shift to using your own in-house server, your domain name stays with you, allowing you to continue to build your brand without having to start all over.
  • Increases your search engine ranking. As you build your business and develop your website with quality content, your domain name will become more and more recognizable in search engines like Google, which draws more customers in your direction.
  • Will provide your brand with marketability around the world, or you can choose to focus specifically in a local region.
  • As opposed to traditional marketing—as long as you keep current with the low annual fees—your domain name will not expire.


Publisehed in: Setup-Guides-for-Beginners 05-2019

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